Imagine this: someone needs your legal services and heads to Google to run a search. On page one, they find your ad displayed prominently with your headshot, high star rating, and office hours. They hover over the ad and see a click-to-call button, which they use to reach out to your office. After providing a […]
Read More… from Local Service Ads: A Law Firm’s Secret Weapon For Leads
Aside from dealing with difficult clients and long hours, lawyers say that the most challenging aspect of their job is generating new clients (source). The lack of new clients is not due to a lack of trying. Law firms spend millions of dollars on marketing and advertising campaigns to try and generate new business. The […]
What’s the best way to market a law firm in 2022? Depends who you ask. Some lawyers are sticking to traditional methods, while others are going digital. Online paid ads are growing in popularity among attorneys, but is it the best route for growing leads (and clients)? Not quite. In my 15 years of helping […]
Read More… from How To Rank Your Law Firm’s Website 1st in Google, Guaranteed
Up until 1976, it was considered highly unethical for lawyers to market their firms. 45 years later, things have changed – there’s endless places marketing channels for your practice (some have even gone as far as advertising on rolling papers). Luckily, the internet has given options for attorneys like SEO, PPC and social media to […]
Read More… from How to Optimize Your Avvo Profile to Generate Leads